Over 11,000 independent Herbalife members witnessed the launch at
Herbalife's annual Asia Pacific Extravaganza in Seoul, Korea
SEOUL, South Korea--(BUSINESS WIRE)--
Herbalife, a global nutrition company, officially launched its new
sports drink, CR7 Drive, at its annual Asia Pacific Extravaganza
2016, held in Seoul, Korea from June 17-19.
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Dr. John Heiss, Herbalife's Senior Director of Sports and Fitness, Worldwide Product Marketing, unveils CR7 Drive in Asia Pacific. (Photo: Business Wire)
Developed in collaboration with global football star Cristiano Ronaldo, CR7
Drive, which is part of the Herbalife24 sports nutrition range, was
created to optimize sports performance and address the specific
nutritional needs of casual fitness enthusiasts and professional
As a contemporary take on traditional sports drinks, CR7 Drive
provides three key components necessary for performance without the use
of artificial flavors or sweeteners: enhanced hydration, support
metabolism and energy. CR7 Drive is now available in Korea, Hong
Kong, Japan, Macau and Taiwan, and will be launched in other markets
across the Asia Pacific region in the coming months.
"As a global nutrition company, we are very excited to bring CR7 Drive
to those across the Asia Pacific region," said Frank Lamberti,
Herbalife's senior vice president and managing director for North Asia.
"Cristiano Ronaldo is an outstanding footballer who places a high value
on good nutrition and has a huge following in the region, therefore we
are absolutely thrilled to offer this sports nutrition product to the
Asia Pacific market."
With only 50 calories per scoop, CR7 Driveis formulated with a
high glucose to fructose ratio, along with 320 mg of vital electrolytes
to deliver optimal hydration when the body needs it most. CR7 Drive
also contains vitamin B12, the essential vitamin required to support
metabolism, as well as a good mix of carbohydrates to provide the energy
required for top sporting performances.
The launch of CR7 Drive was held at Herbalife's annual Asia
Pacific Extravaganza in front of more than 11,000 independent Herbalife
members. Other key Herbalife executives were also in attendance.
Herbalife is a global nutrition company that has been changing people's
lives with great products since 1980. Our nutrition, weight-management,
energy and fitness and personal care products are available exclusively
to and through dedicated Independent Herbalife Members in more than 90
countries. We are committed to fighting the worldwide problems of poor
nutrition and obesity by offering high-quality products, one-on-one
coaching with a Herbalife member and a community that inspires customers
to live a healthy, active life.
We support the Herbalife Family Foundation (HFF) and its Casa Herbalife
programs to help bring good nutrition to children in need. We also
sponsor more than 190 world-class athletes, teams and events around the
globe, including Cristiano Ronaldo, the LA Galaxy and champions in many
The company has over 8,000 employees worldwide, and its shares are
traded on the New York Stock Exchange (NYSE: HLF) with net sales of
US$4.5 billion in 2015. To learn more visit Herbalife.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160620005415/en/
Herbalife Asia Pacific
Daliea Mohamad-Liauw, +852-3589-2643
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