At Herbalife Nutrition, our purpose is to make people around the world healthier and happier. Our products include protein shakes and bars, teas, aloe, vitamins and sports hydration products, all backed by science and designed to meet customers’ diverse needs. Our products, along with an educated and trained distributor, a balanced diet and exercise, provide consumers with a comprehensive and personalized solution to their nutrition and wellness goals. At the same time, our sales model provides people with the opportunity, flexibility and autonomy to work on their own terms, either full or part time.
As of December 31, 2018, we had approximately 4.5 million Members, including 0.9 million preferred members and 0.7 million distributors in these markets where we have established these two categories and 0.4 million sales representatives, sales officers, and independent service providers in China.
We believe that direct selling is ideally suited to marketing our nutrition products because the distribution and sales of nutrition products are reinforced by the personal contact, support, coaching, education, and the understanding community of like-minded people that our entrepreneurial Members have to offer.
In addition to the effectiveness of personalized selling through a direct selling business model, we believe the primary drivers for our success throughout our 39-year operating history have been enhanced consumer awareness and demand for our products due to trends such as the global obesity epidemic, increasing healthcare costs, healthy aging, and the rise of entrepreneurship.