LOS ANGELES--(BUSINESS WIRE)--
Global nutrition company, Herbalife (NYSE: HLF), has announced that it
will become the official nutrition sponsor of international football
player, Cristiano Ronaldo.
Herbalife is Official Nutrition Sponsor of Cristiano Ronaldo (Photo: Business Wire)
The Portuguese international, who plays his club football for Real
Madrid in Spain, is recognized as one of the best players in the world
on the pitch, and a global sports icon off the field. Herbalife will
work with Ronaldo to develop and optimize his personal nutrition program
and provide him with a range of sports nutrition products.
The five-year, multi-million dollar contract with Ronaldo includes
global publicity rights and various joint promotional activities. It
also includes the opportunity for Herbalife and Ronaldo to work together
to develop a new co-branded range of sports nutrition products.
"I believe strongly in the importance of the right nutrition for me as
an individual, both on and off the field. I am looking forward to
working with Herbalife, as a company that shares my passion and brings
such expertise and knowledge in the area of sports nutrition," said
"Cristiano Ronaldo is one of the greatest football players in the world,
and someone who embodies our philosophy of good nutrition being at the
core of a healthy, active life, and a key advantage in the competitive
world of professional sport. His passion and belief will undoubtedly
translate into tremendous opportunities for Herbalife and our
independent distributors. We love and share his commitment and
enthusiasm for this relationship and are excited about the future
together," said Michael O. Johnson, chairman and CEO of Herbalife.
This agreement is part of Herbalife's broader sponsorship program aimed
at promoting healthy and active lifestyles. Ronaldo joins more than 100
other Herbalife-sponsored athletes, including a number of football teams
around the world, such as LA Galaxy in the U.S.; FC Pumas in Mexico;
Brazilian team, Botafogo; Spartak-Moscow in Russia; and the national
teams of Belgium and Venezuela.
About Herbalife Ltd.
Herbalife Ltd. (NYSE:HLF) is a global nutrition company that sells
weight-management, nutrition and personal care products intended to
support a healthy lifestyle. Herbalife products are sold in more than 80
countries to and through a network of independent distributors. The
company supports the Herbalife Family Foundation and its Casa Herbalife
program to help bring good nutrition to children. Herbalife's website
contains information about Herbalife, including financial and other
information at www.herbalife.com.
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Source: Herbalife Ltd.
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