Global Nutrition Company Signs Exclusive One-Time Agreement with
LOS ANGELES--(BUSINESS WIRE)--
Herbalife (NYSE: HLF) announced an exclusive nutrition sponsorship deal
with Latin music's premier event, the Billboard Latin Music Conference
and Awards taking place in Miami on April 22-25.
As official nutrition sponsor of the Billboard Latin Music Conference
and Awards, Herbalife will supply all attendees, speakers and artists
with nutritious snacks such as protein bars, hydration and energy drinks
throughout the event. Herbalife products will also be available at the
VIP lounge for conference panelists at the JW Marriott Marquis, and at
the Artist Gifting Suite at the BankUnited Center in Miami.
The 2013 Billboard Latin Music Conference and Awards Presented by State
Farm® in Association with Pepsi features three days of provocative
presentations and panel discussions, exclusive Q&As, never-before-heard
case studies from the biggest brands and digital marketers; cutting-edge
artist showcases featuring some of the hottest acts; and access to
parties and networking opportunities with senior executives and artists
who are moving the industry forward. Registration to the Conference also
includes access to the Billboard BASH — a pre-Billboard Latin Music
Awards party featuring performances by some of this year's finalists -
and The Billboard Latin Music Awards Presented by State Farm. The
Billboard Latin Music Awards, produced and broadcast live by Telemundo,
is the only recognition that truly reflects the best in Latin music, as
determined by actual sales and radio play. For more information, please
or follow the event on: Facebook/Billboard and Twitter: @Billboard with
the hashtag #BBLATIN.
"We are truly excited about partnering this year with the Billboard
Latin Music Conference and Awards and introducing our brand and our line
of products to the Latin music community. We believe it's a great fit
and look forward to continue promoting a healthy lifestyle and keeping
all conference attendees and talent properly hydrated and energized
throughout the conference and during rehearsals," stated Ibi Fleming,
senior vice president and managing director, Herbalife North America.
Herbalife, a global nutrition company that sells weight management,
nutrition, and personal care products intended to support a healthy
lifestyle, has traditionally been associated with sports sponsorships
such as the Los Angeles Galaxy, FC Barcelona and Leo Messi. With this
new agreement, Herbalife is expanding its brand awareness and exposure
to the Latin music industry and hundreds of music professionals,
including radio programmers and top recording Latin artists.
"Having Herbalife join this year's line of partners as official
nutrition sponsor is a perfect match for our event," said Cebele
Marquez, Sponsorship and Business Development Manager. "We want to
ensure that our conference attendees, speakers and participating artists
stay healthy and properly energized during the multiple panel sessions
and events leading up to the awards show on April 25. We're delighted to
welcome Herbalife as a sponsor and look forward to a great program."
Herbalife also sponsors over 100 sporting events, teams and athletes
around the world that reflect the company's commitment to a healthy
active life supported by good nutrition. These sponsorships include the
Herbalife Los Angeles Triathlon, and Pumas soccer club in Mexico.
About Herbalife Ltd.
Herbalife Ltd. (NYSE:HLF) is a global nutrition company that sells
weight management, nutrition and personal care products intended to
support a healthy lifestyle. Herbalife products are sold in more than 80
countries to and through a network of independent distributors. The
company supports the Herbalife Family Foundation and its Casa Herbalife
program to help bring good nutrition to children. Herbalife's website
contains information about Herbalife, including financial and other
information for investors at http://ir.Herbalife.com.
The company encourages investors to visit its website from time to time,
as information is updated and new information is posted.
Billboard is the world's most influential music brand reaching key
executives and tastemakers in and around the music business through
Billboard magazine, Billboard.biz,
Billboard Conferences, Billboard Bulletin, and other targeted
newsletters, and millions of music fans through Billboard.com
and Billboard Events. The Billboard brand is built on its exclusive
charts and unrivaled reporting on the latest news, issues and trends
across all genres of music. Billboard charts and content are consumed
and referenced by millions of people in more than 100 countries through
a content syndication deal with a global news network, and strategic
relationships with other major companies around the world. In addition
to North America, Billboard operates businesses in Brazil, Japan, Korea
Billboard is owned by Prometheus Global Media, which resides under the
newly formed Guggenheim Digital Media, a diversified company with
leading assets in the media and entertainment arenas, including: Music
(Billboard and its related conferences, events, and awards shows such as
The Billboard Music Awards on ABC, and The Billboard Latin Music Awards
on Telemundo), Entertainment (The Hollywood Reporter, Backstage,
ShowEast, CineAsia, and CineEurope); and Advertising & Marketing
(Adweek, Adweek Conferences and The CLIO Awards).
Source: Herbalife Ltd.
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