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The Breakfast Breakdown: Herbalife® Nutrition Global Study Reveals Time-Starved Consumers Skip Their Morning Meal
"Whether you're pressed for time, or you're simply not hungry in the morning, missing breakfast is a big mistake," said Dr. John Agwunobi, co-president, and chief health and nutrition officer,
Of those participants in the survey that do eat breakfast daily, the most popular time to do so is one to two hours after waking up (65 percent of respondents). This time frame also ranked as the most popular among all age groups. However, only 19 percent of respondents said they eat within the first 30 minutes of waking up.
Grab-N-Go Goes Global
Of the 8,600 respondents surveyed by
"We strive to provide consumers with better options for convenient meals that will benefit their health," said
The survey also revealed that 42 percent of respondents recognize and understand the value of protein as an important nutrient in their breakfast. According to the Herbalife Nutrition Philosophy, the calorie intake for every meal should consist of 40 percent carbohydrates, 30 percent protein and 30 percent healthy fats, along with 25g of fiber and eight glasses of water a day to promote overall well-being.
Herbalife Nutrition Healthy Breakfast Survey Results At-A-Glance
Benefits of Consuming Breakfast
Based on the survey findings, breakfast is by far considered the most important meal of the day with 95 percent of consumers confirming breakfast is very, extremely or somewhat important to them. When asked about the benefits they can receive as a result of consuming a healthy breakfast:
- The top two global responses were "gives me energy in the morning" (94 percent) and "contributes to my personal well-being" (91 percent)
- The third most popular answer in
Chinawas "improves my mood" (91 percent) in comparison to "kick-starts my metabolism in the morning" in the U.S. and APAC (88 percent)
Breakfast Habits, Times and Frequency
More than half of all survey respondents are eating breakfast seven days a week, but the percentage by region varies significantly: 55 percent in the U.S., 63 percent in APAC and 81 percent in
In the U.S. and APAC, males consume breakfast seven days a week more often than females - 57 percent compared to 53 percent, and 65 percent compared to 61 percent, respectively. While females in
Eating breakfast seven days a week also increases with age in all three regions:
- U.S. — 50 percent of Millennials (18-34 years old) vs. 66 percent of Baby Boomers (55+ years old)
- APAC — 56 percent of Millennials vs. 74 percent of Baby Boomers
China— 79 percent of Millennials (22-37 years old) vs. 86 percent of Baby Boomers
What Are Consumers Eating for Breakfast?
Regarding nutrient composition, for those in the U.S., APAC, and
A traditional-style breakfast consisting of a bowl of rice, noodles or porridge is the most popular choice in
Findings further indicate lack of time as the number one reason preventing respondents from eating breakfast daily, as claimed by more than half of APAC respondents (52 percent), which is higher than both the U.S. (38 percent) and
Respondents in all three regions said the top factors that would encourage them to eat breakfast daily would be more time, and options that are readily accessible and convenient.
Herbalife Nutrition Healthy Breakfast Survey Methodology
The survey was conducted between February and March of 2018 in the U.S.,
For results of the
To learn more about
About Herbalife Nutrition Ltd.
Herbalife Nutrition is a global nutrition company whose purpose is to make the world healthier and happier. The Company has been on a mission for nutrition - changing people's lives with great nutrition products and programs - since 1980. Together with our Herbalife Nutrition independent distributors, we are committed to providing solutions to the worldwide problems of poor nutrition and obesity, an aging population, skyrocketing public healthcare costs and a rise in entrepreneurs of all ages. Herbalife Nutrition offers high-quality, science-backed products, most of which are produced in Company-operated facilities, one-on-one coaching with an Herbalife Nutrition independent distributor, and a supportive community approach that inspires customers to embrace a healthier, more active lifestyle.
Through its corporate social responsibility efforts, Herbalife Nutrition supports the Herbalife Nutrition Foundation (HNF) and its Casa Herbalife programs to help bring good nutrition to children in need. Herbalife Nutrition is also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, and numerous Olympic teams.
Herbalife Nutrition has approximately 8,300 employees worldwide, and its shares are traded on the New York Stock Exchange (NYSE: HLF) with net sales of approximately $4.4 billion in 2017. To learn more, visit Herbalife.com or IAmHerbalife.com.
Herbalife Nutrition also encourages investors to visit its investor relations website at ir.herbalife.com as financial and other information is updated and new information is posted.
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Anna Garcia, Senior Manager, Corporate Communications, Annaga@herbalife.com, 213.745.0542