LOS ANGELES--(BUSINESS WIRE)--
Premier global nutrition company, Herbalife (NYSE: HLF), today announced
it has selected Salesforce, the global leader in Customer Relationship
Management (CRM), to enhance distributor effectiveness and efficiency,
and provide more personalized experiences for its customers.
"Technology is evolving and we can now connect with people in a far more
personalized and relevant manner," said Frank Lamberti, executive vice
president, Distributor and Customer Experience, Herbalife Nutrition.
"Salesforce will transform the way we do business through digital
technologies, rich CRM data and artificial intelligence, allowing our
independent distributors to connect with their customers on their
personal nutrition journeys with timely, customized information that
meet their individual nutrition goals."
Since Herbalife Nutrition now has access to rich customer data, the
Company sought an innovative technology platform to harness the
information and create a customized experience. The Salesforce platform
provides insight into their customer's purchase patterns and areas of
interest allowing distributors to better tailor their customer
interactions. Additionally, the platform facilitates broader social
media connections to facilitate customer outreach. With the Salesforce
platform, Herbalife Nutrition will drive customer loyalty along with
lifetime value yielding greater results for better health and wellness.
"Today's consumer is in control. They demand relevant, timely and
personalized experiences. Nowhere is this more true than when it comes
to nutrition, health and wellness," said Shelley Bransten, SVP of retail
at Salesforce. "With Salesforce, Herbalife Nutrition is doing just that
by harnessing data collected through a range of customer touchpoints to
provide 1-to-1 customer journeys."
Herbalife Nutrition is a global nutrition company whose purpose is to
make the world healthier and happier. We have been on a mission for
nutrition - changing people's lives with great nutrition products &
programs - since 1980. Together with our Herbalife Nutrition independent
distributors, we are committed to providing solutions to the worldwide
problems of poor nutrition and obesity, an aging population,
sky-rocketing public healthcare costs and a rise in entrepreneurs of all
ages. We offer high-quality, science-backed products, most of which are
produced in Company-operated facilities, one-on-one coaching with an
Herbalife Nutrition independent distributor, and a supportive community
approach that inspires customers to embrace a healthier, more active
Our targeted nutrition, weight-management, energy and fitness and
personal care products are available exclusively to and through
dedicated Herbalife Nutrition distributors in more than 90 countries.
Through our corporate social responsibility efforts, Herbalife Nutrition
supports the Herbalife Family Foundation (HFF) and our Casa
Herbalife programs to help bring good nutrition to children in need. We
are also proud to sponsor more than 190 world-class athletes, teams and
events around the globe, including Cristiano Ronaldo, the LA Galaxy, and
numerous Olympic teams.
Herbalife Nutrition has over 8,000 employees worldwide, and is traded on
the New York Stock Exchange (NYSE: HLF) with net sales of
approximately $4.5 billion in 2016. To learn more, visit Herbalife.com
Financial information is available on ir.herbalife.com.
Salesforce and others are trademarks of salesforce.com, inc.
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