Michael O. Johnson Chairman and Chief Executive Officer
Michael O. Johnson has a track record of success as a leader. Named chief executive officer of Herbalife in 2003 and chairman in 2007, he sets the vision and strategy, and is the voice of the company to Herbalife Independent Members in more than 90 countries. He oversees all aspects of the company’s global operations, ensures the company has the resources necessary to meet its goals and pursues profitability and growth to increase shareholder value.
Under his leadership, the company has grown from 2003 net sales of $1.1 billion to $4.8 billion in 2013; introduced industry leading standards in consumer protection; and built a global brand through its sponsorship of more than 150 teams, athletes and fitness events around the world, including the LA Galaxy; international soccer star Cristiano Ronaldo; and the Herbalife Triathlon Los Angeles.
Michael has strengthened Herbalife’s product development and manufacturing through the development and execution of a ‘seed to feed’ strategy that ensures rigorous quality standards and control of product integrity. He has overseen significant investment in scientific areas of R&D, quality assurance, product safety and compliance; the creation of a more vertical supply chain; partnerships established with world-class ingredient suppliers and even farmers of key ingredients; and the building of a team of industry leading scientists and experts who innovate in the nutrition field, while maintaining a high standard of product quality.
Michael is also chairman of the Herbalife Family Foundation (HFF), which is funded through donations from Herbalife, its Independent Members, employees, families and friends. In 2005, HFF launched its worldwide Casa Herbalife Program to help bring good nutrition to vulnerable children – there are now more than 100 Casa Herbalife programs helping bring good nutrition to over 120,000 children around the world every day.
Outside the boardroom, Michael is a fitness enthusiast and has been participating in triathlons and cycling races for more than 30 years. He has encouraged Herbalife Members and employees to join with him in participating in triathlons, marathons, cycling and fitness events around the world. Earlier in his career, Michael spent 17 years with The Walt Disney Company where he served as president of Disney International prior to joining Herbalife.
Brett R. Chapman Strategic Advisor to Chairman and CEO
Brett Chapman joined the company in 2003 as general counsel, became chief legal officer in 2012, and now serves as a strategic advisor to Michael Johnson on legal and regulatory matters.
Chapman's expertise in corporate and international law was refined during 13 years at The Walt Disney Company. He served most recently as senior vice president and deputy general counsel for Disney, with responsibility for all legal matters relating to Disney's Media Networks Group, including the ABC Television Network, the company's cable properties including The Disney Channel and ESPN, and Disney's radio and internet businesses.
Previously, Chapman was senior vice president and general counsel of Walt Disney International and senior vice president and assistant general counsel of The Walt Disney Company where he had overall responsibility for all of the company's legal affairs outside of the US. Earlier he served as senior vice president of worldwide business and legal affairs for Disney's Buena Vista Home Entertainment division, and senior counsel in its corporate legal department where he was involved in various acquisitions including that of Miramax Films and the Miyazaki film library.
Prior to joining Disney, Chapman was with the Los Angeles office of Skadden, Arps, Slate, Meagher and Flom, a multi-disciplinary law firm with offices worldwide, and the London office of Linklaters, a leading international law firm.
Chapman sits on the board of the Constitutional Rights Foundation, the Direct Selling Association, and the Herbalife Family Foundation.
Des Walsh President
Des Walsh is responsible for the growth of our business by working closely with distributors to achieve greater access to and deeper penetration of Herbalife products throughout the world.
Des Walsh is responsible for the growth of our business by working closely with Distributors to achieve greater access and deeper penetration of Herbalife® products throughout the world. Reporting to him are the managing directors of each of our six regions, and he has overall responsibility for Distributor-facing functions throughout the world, including marketing, promotions, sponsorships, business methods support, events, Distributor ethics and Distributor communications.
Walsh joined the company in 2004 as senior vice president, worldwide Member sales, where he was responsible for sales strategy, business development, corporate events, worldwide promotions and Member services. Later, he became executive vice president of worldwide operations and sales, and had overall responsibility for the company's business operations in all Herbalife markets around the world.
Walsh has extensive international business experience gained during his 20-year career in sales, marketing and executive management.
He joined Herbalife from DMX Music, where he was senior vice president of the commercial division and responsible for innovative sales programs and partnerships that led to growth in new U.S. markets. Prior to DMX, he was a vice president of Disney's Buena Vista Home Entertainment, where he played a key role in expanding the company's video business in the major markets of the world.
Walsh's previous experience includes key management positions at MovieQuik Systems, a division of The Southland Corporation (now 7 Eleven), and Commtron Corporation, a leading consumer electronics and video distribution company.
Richard P. Goudis Chief Operating Officer
As chief operating officer, Rich Goudis is responsible for building and sustaining an infrastructure that allows the company to achieve its growth goals.
As chief operating officer, Goudis is responsible for building and sustaining an infrastructure that allows the company to achieve its growth goals. His functional responsibility includes worldwide operations, human resources, and information technology, along with the back office functions in all the regions.
Since he joined the company in 2004, Goudis served as chief financial officer, where he played a critical role in the company's initial public offering and listing on the New York Stock Exchange (NYSE) as well as in the restructuring of the company's debt structure, which led to three rating upgrades. He oversaw the worldwide implementation of Oracle modules for supply chain, Member management and general ledger, and led the successful Sarbanes-Oxley 404 attestation process from 2004 thru 2007.
Goudis has more than 25 years of financial management experience with industry leading companies such as Pratt & Whitney and Sunbeam Corporation and senior executive experience as vice president finance and chief operating officer of Rexall Sundown. While at Rexall Sundown, Goudis was a member of the executive team that led the company through tremendous sales growth, including the expansion of Rexall Showcase International throughout Asia, while improving overall profitability, and ultimately the sale of the company to Royal Numico.
John DeSimone Chief Financial Officer
John DeSimone has global responsibility for all financial, accounting, strategic planning, and investor relations for the company's business operations around the world.
As chief financial officer of Herbalife, John DeSimone has global responsibility for all financial, accounting, strategic planning, and investor relations for the company's business operations around the world.
Having joined Herbalife in November 2007, DeSimone first served as SVP, finance, and since 2008, Member operations as well. His accomplishments include leading the company's acquisition of its first U.S. manufacturing facility, spearheading new country openings, and overseeing strategic planning, forecasting and budgeting.
DeSimone has over 17 of experience in the corporate finance sector. He served as the controller, vice president of finance and chief financial officer of Rexall Sundown, Inc., a multinational manufacturer and Member of nutritional supplements and sports nutrition products that was publicly traded while DeSimone served as its controller and vice president. He gained earlier financial experience at Precision Response Corporation and Sunbeam Corporation. Prior to joining Herbalife, he was chief executive officer and an investor of Mobile Ventures, LLC, an automotive aftermarket accessory Member and retailer.
Alan Hoffman Executive Vice President, Global Corporate Affairs
Alan Hoffman is responsible for the company’s public policy, corporate communications, government affairs, community relations and philanthropy.
Hoffman has more than 20 years of public policy, communications and government affairs experience to the corporate affairs role. Most recently, he served as senior vice president for global public policy at PepsiCo, where he oversaw policy development, external relations and government relations.
Before joining PepsiCo, Hoffman served as Deputy Chief of Staff to the Vice President of the United States Joe Biden and Deputy Assistant to the President, where he was responsible for the long-term planning and day-to-day operations of the vice president's office. In this role, he provided policy, political, communications, legislative, and legal advice to the Vice President, Cabinet members and Administration staff. He served as Chief of Staff to Senator Biden from 1998 to 2003 and again from 2006 to 2008. He was also senior presidential campaign advisor and chief operating officer to Vice President Biden during the transition following the 2008 presidential election.
Hoffman previously served as senior vice president for external relations for the University of California, directing strategy, communications, marketing, advocacy, government relations, fundraising and community relations for the 10 campuses, five medical centers and three national labs that comprise the UC system. He also spent time as a partner at Timmons & Company, a Washington, D.C. government relations and consulting firm, and as vice president for external relations at the RAND Corporation.
Earlier in his career, Hoffman served in the Clinton White House working on health policy issues. In addition, he worked in the Department of Health and Human Services as special assistant to the assistant secretary for legislative affairs and in the Department of Justice as special counsel to the assistant attorney general for legislative affairs. He also served as an Assistant U.S. Attorney in Philadelphia, where he prosecuted federal crimes for the Justice Department.
A Philadelphia native, Hoffman holds a Juris Doctorate and Masters of Public Administration from the University of Southern California in Los Angeles and a Bachelor of Arts degree from Lafayette College in Easton, Pennsylvania.
Hoffman serves on the board of directors for the National Alliance to End Homelessness, the Partnership for a Drug Free America, and the Herbalife Family Foundation.
Mark Friedman Executive Vice President, General Counsel and Secretary
As executive vice president and general counsel for Herbalife, Mark Friedman has responsibility for company’s worldwide legal affairs and serves as the company’s corporate secretary.
Prior to Herbalife, Friedman was general counsel and corporate secretary for the global retail brand, Pinkberry Ventures, Inc., where he led their worldwide intellectual property program, responsible for franchise compliance and expansion into more than 40 new US and global markets. Friedman was also the legal lead on cross-functional teams that advised on vendor selection, crisis management and food safety. He collaborated closely with product development groups to ensure regulatory compliance with agencies such as the US FDA. He has significant experience working with marketing teams on the adherence of promotions and sales materials to regulation and law.
Prior to his role at Pinkberry, Friedman was general counsel and corporate secretary for American Golf Corporation, where he led portfolio and liability management for premiere private and public golf course properties across the US, as well as responsibility for employee relations and benefits. Earlier in his career, Friedman held senior legal positions in the energy sector for BP and ARCO, with responsibility for M&A, finance and corporate governance matters, and was a litigation associate in a law firm specializing in complex commercial disputes.
Friedman is a member of the board of directors of Bet Tzedek Legal Services, and the Herbalife Family Foundation.
Rob Levy Executive Vice President, EMEA, APAC, China and Worldwide Sales and Marketing
Rob Levy has responsibility for all distributor-facing business, sales and marketing functions across a region that includes Europe, Middle East, Africa, Asia, China, Australia and New Zealand. He is also responsible for worldwide sales strategy and planning, product and brand marketing, events and promotions, distributor technology and strategy, and Distributor nutrition training.
Prior to this role, Levy was executive vice president worldwide sales and marketing and Distributor operations.
Levy has been with Herbalife for more than 19 years and has held a number of senior roles within the company. As managing director of South America, Levy had responsibility for all of Herbalife’s activities in South America, including sales, marketing and operations. He has also had regional responsibilities for North America, Mexico, Southeast Asia and India.
In addition, Levy has also spent time overseeing worldwide product licensing, operations in the Americas, and the new market team, playing a key role in the opening of more than 35 markets around the world.
When he joined Herbalife, Levy led the worldwide sales group, which at that time serviced a network of 1 million Distributors conducting business around the world. Other areas that came under his leadership included public relations, Distributor training and Distributor marketing.
Before joining Herbalife, Levy was with Lear Astronics, Corp., a leading aviation company, where he was responsible for the contract and pricing groups.
Miguel Angel Fernandez Executive Vice President and Managing Director, The Americas and Worldwide Distributor Operations
As executive vice president and managing director for the Americas and worldwide distributor operations, Fernandez is responsible for distributor-facing business, sales and marketing functions across a region that includes North America, Canada, South America, Central America and Mexico. He is also responsible for all global distributor operations, including call centers and sales analysis.
Prior to this position, Fernandez served as senior vice president and managing director of Mexico, Herbalife’s second largest market, having previously served as vice president, finance for Mexico and Central America and vice president, finance and distributor operations.
Fernandez has a solid financial background as well as extensive mergers, acquisitions and business development experience. He brings a 15-year track record of multinational business experience at companies such as Microsoft, JP Morgan and Procter & Gamble.
A native of Mexico City, Fernandez holds a Bachelor of Science in industrial engineering, with honors, from the Monterrey Institute of Technology in Mexico. He also holds a Master of Business Administration from Darden School of Business, University of Virginia, where he served as president of the Latin American Students’ Association.
David Pezzullo Executive Vice President, Worldwide Operations
David Pezzullo has worldwide responsibility for all aspects of developing products and bringing them to market, including supply chain, R&D, scientific affairs, quality, manufacturing, distribution and logistics. From 2010 to the present, Pezzullo has led the implementation of Herbalife’s “seed to feed” strategy. This includes the building of four additional manufacturing facilities to take the company’s in-house manufacturing from approximately 5 percent to 65 percent of all products; the expansion of the worldwide operations team; the introduction of new product introduction processes; and the upgrade of laboratories and distribution centers, all in support of Herbalife’s sustained growth worldwide and establishing Herbalife as an industry leader in product quality. Pezzullo has a broad background of finance leadership roles with an emphasis on operational disciplines. He joined the company in 2004 as senior vice president, finance and chief accounting officer, overseeing accounting, tax and treasury functions in over 70 countries. He helped guide the company through its initial public offering in 2004, as well as the early adoption of the SOX 404 regulations.
Prior to joining Herbalife, Pezzullo was divisional vice president of finance for Royal Numico, NV, responsible for the financial integration of its U.S. subsidiaries, including Rexall Sundown, Inc. (NASDAQ:RXSD) and GNC. He served as the corporate controller of Rexall prior to its acquisition by Numico. Additionally, Pezzullo served in financial executive and management roles in accounting, tax and M&A for several large multi-nationals, including Smithfield Foods, (NYSE:SFI), Cookson America, and Sunbeam Corp. He started his career in the audit and tax departments of Ernst & Young LLP in Providence, RI.
Pezzullo holds a Bachelor of Science degree in accounting from Bryant University. .(summa cum laude) and is a certified public accountant (inactive).
Ibi Fleming Senior Vice President and Managing Director, North America Region
As senior vice president and managing director for North America, Ibi Fleming is responsible for all business, strategic, sales and marketing functions across the region, which includes the U.S., Canada, Jamaica, and the Caribbean.
Fleming, a 16-year Herbalife veteran, joined the company in 1998. She began her Herbalife career as an assistant to the vice president of personal care training. Subsequently, she became a global product marketing manager before joining the North America regional team.
During her tenure with the North America region, Fleming served in multiple capacities; first as manager of the West Coast and then director, senior director, and most recently served as vice president of sales and marketing for the U.S. Latin market.
In 2011, Poder Hispanic magazine included her in the prestigious annual list of the “Nation’s 100 Most Influential Hispanics” in the U.S.
Originally from Cuba, Fleming is bilingual in English and Spanish, and holds a Bachelor’s in Business Administration from National University
Edi Hienrich Senior Vice President and Managing Director, Europe, Middle East and Africa (EMEA)
Edi Hienrich is senior vice president and managing director for the Europe, Middle East and Africa (EMEA) region of Herbalife. He is responsible for all strategic, sales and marketing functions across the region’s 52 markets.
Hienrich has extensive experience at Herbalife, developed over 25 years with the company. He has worked around the globe, with leadership positions in South America, Asia, and Eastern Europe.
Hienrich started with Herbalife in finance and quickly rose to country and regional management, where he led operations for Eastern Europe. After serving as vice president of South America, he then moved into international development, where he was responsible for the opening of new markets including Brazil, India, Colombia and Singapore. His focus was then directed to Southeast Asia, where he developed and implemented long- and medium-term strategies to drive the region’s profitable expansion and growth. Most recently, Hienrich served as vice president of sales for the U.S. market.
Hienrich holds a Bachelor of Arts degree in economics and a Master of Business Administration.
Jerry Li Senior Vice President & Managing Director China
Jerry Li is responsible for all business, strategy, sales and marketing functions across the China.
Li joined Herbalife in 2004, and was a key member of the team that established Herbalife in China. Li has held a number of management positions in China, including director, East and Central China; senior director, North China; and most recently vice president, sales, during which time he successfully led the rapid development of this key market.
Before joining Herbalife, Li worked for six years at Amway, in charge of sales and operations for the Shandong Area. He also worked with Tiens and CP Group.
A Chinese citizen, Li holds an EMBA from Peking University.
William M. Rahn Senior Vice President and Managing Director, Herbalife Asia Pacific
As senior vice president and managing director of Asia Pacific, Bill Rahn has responsibility for Herbalife’s business in 15 markets in the region including Australia, Cambodia, Hong Kong, India, Indonesia, Japan, Korea, Macau, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
Rahn joined Herbalife in 2004 as senior vice president of Japan. In 2006, his role was expanded to include North Asia, responsible for all sales and operations in Japan and Korea. In early 2007, he had additional oversight for all marketing in the Asia Pacific region.
Based in Tokyo and fluent in Japanese, Rahn brings an ingrained balance of Japanese and U.S. cultures to the company having spent his childhood as well as much of his career in Japan. In addition to his general management experiences, Rahn has gained a keen understanding of the consumer market in Japan and a strong background in marketing management as well as an understanding of implementation of global strategies in the Japanese market.
Most recently, Rahn served at Marvel Enterprises Japan as managing director for Japan and Asia. Prior to that assignment, he had a successful career with Universal Studios as managing director of consumer products, and later as president of Universal Pictures Japan.
Rahn has also held senior executive level positions in Japan for McDonalds, Trammell Crow, Simon Marketing and Cores Corporation.
Rahn received his Bachelor of Arts degree in Japanese Studies from Yale University.
Jesus Alvarez Vice President and Managing Director Mexico
As vice president and managing director for Mexico, Jesus Alvarez is responsible for all business, strategic, sales and marketing functions across the region.
Alvarez began is career at Herbalife in 2011 as ethics & compliance director, responsible for the implementation and enforcement of Distributor rules and guidelines. Subsequently, Alvarez took on the additional responsibility of corporate communications, government relations and scientific affairs. being promoted two years later to Sr. Director, led Ethics & compliance, Corp. Comms, Government & Scientific Affairs and social responsibility. Immediately prior to his current role, Alvarez was vice president, sales and events.
Alvarez has over 20 years of experience in the direct selling industry, having held a number of senior roles with major companies, such as Amway, where, as general manager for Mexico, he successfully implemented an ambitious transformation initiative resulting in significant growth in the market.
Alvarez is bilingual in English and Spanish and fluent in Portuguese and studied several courses at Thunderbird University and other institutes.
Jossie Aspauza Vice President and General Director, SAM/CAM Region
Jossie Aspauza is responsible for all business, strategic, sales and marketing functions across the south and central America region, which consists of 18 markets.
Since joining Herbalife in 2006 as sales and marketing manager, Jossie has held various leadership roles, most recently as vice president, sales and marketing for SAM/CAM and Brazil. She has played a vital role in the development of this region and its new business strategies through such initiatives as the creation of a regional sales and marketing team; development of a daily consumption culture; the introduction of a sales regionalization project.
Immediately prior to joining Herbalife, Aspauza worked in Spain in Creade, a Spanish outplacement company. Previous to that, she worked at GMD (Graña y Montero company) in the marketing function.
Aspauza, who is based in Lima, Peru, has a master’s degree in international business (MIB) from the Groupe ESC Grenoble-France, a post-graduate degree in business administration from ESAN, Lima-Peru and a Specialization in Advertising (IPP, Lima-Peru).
Gioji Okuhara Vice President and Managing Director Brazil
As vice president and managing director for Brazil, Gioji Okuhara is responsible for all business, strategic, sales and marketing functions across the region.
Since joining Herbalife as managing director for Brazil in 2011, Okuhara has overseen an increase in sales of 100 percent, led actions for improved service levels to Herbalife Members and expanded product access points across the country. Okuhara also plays a prominent role within the direct selling industry, currently serving as 2nd vice president of the Brazilian Direct Selling Association. He also currently serves on the Advisory Board for Melitta Brazil, a leading multinational consumer goods company.
Okuhara began his career at Colgate-Palmolive, where he spent 17 years, including four years at the company´s headquarters in New York, USA. Subsequently, he occupied leading positions with a number of consumer goods (FMCG) companies, such as Quaker Oats, Danone and Faber-Castell, prior to joining Herbalife.
Okuhara is a graduate of Fundação Getulio Vargas Business School in Brazil, and has attended various executive development programs at the Wharton School of the University of Pennsylvania and Harvard Business School in the United States.